- November 6, 2010 – Click here to view a brand new Soffa Jewelry Line!
- July 23, 2010 – Steve Soffa is going global and has closed the Hardcore Watches store at the Rio Casino and Hotel in Las Vegas, NV in order to focus his attention on larger projects. Check here for video soon.
- Plan to visit Steve Soffa at the 70th Annual Sturgis Rally, August 1-14, 2010 at the One-Eyed Jack’s Saloon 1304 Main St.
- Andrew Feldman takes some time out to talk with the man behind the new WSOP Bracelet, Steve Soffa from: ESPN Video, May 26, 2010.
- 2010 World Series of Poker: Making the Bracelet from Poker News May 17, 2010
