For over two decades, Steve Soffa has been combining his visionary art, unparalleled craftsmanship, technical prowess and innovation in all his creations. These electrifying works are part of Soffa’s design in changing the way we view Time.
Soffa is a former Fortune 100 designer who has worked with distributors around the globe to help corporations with their marketing campaigns, and to create brand awareness for their products and services. His lines “Hardcore Watches” and “Artistry in Time” have become recognized as official timepieces in the biker industry, and featured in Hot Bike magazine.
Since 2008, Soffa has captured awards in luxury brand design for his timepieces “Mechanical Madness“, the diamond “Suicide King“, “Twisted Love“, “Ace of Pain“, “Lost Skulls“, and in 2015 PPAI Branding awards for his “Floracion En Vida (Life In Bloom)” watch as well as for his custom watch design for EasyRiders Saloon.
Soffa is also recognized as the official jeweler of the World Series of Poker – having designed the official Championship Bracelet – and in 2010, he created a high-end lifestyle brand for the poker industry. In 2015 Steve Soffa also became an official licensee of the Sturgis® Motorcycle Rally™ 75th Anniversary brand, with his line of commemorative watches and jewelry.