Car Collector Watch, Pride of Ownership – Steve Soffa
Idea Lab

Car Collector Watch, Pride of Ownership

1 min read
Owners watch SRT1-Anon

Collectors Vision: To design a watch concept that meets the muscle of the car and the lifestyle of the one that drives it.

Idea Lab Concept: Design a virtual watch concept that mirrored the cars aggressive lines along with colored gemstones that enhance its sporty look while still expressing a luxury feel.

Dial Works:     Custom 3-Dimensional/Raised Markings
                        Diamond hour markings
                        Red/Black painted

Casing:           Stainless Steel
                        2.5 cts. Red rubies on bezel
                        .40 cts. White diamonds on corners
                        Screw down crown with diamond

Bracelet:         Stainless Steel

                         Custom stone design/pattern

7 cts. Combination Red rubies/Black diamonds

Hands: Custom anodized/luminous

Case Back:     Stainless Steel/Personalized/Serialized

Movement:     Self Winding/Automatic

Custom Box:   Painted art

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