Steve Soffa: “I created a custom timepiece for this gentleman (Brian) who wanted a watch that symbolized this SS bike. This was a very sentimental piece. This bike was built to pay tribute to his friend that lost the battle to cancer. It was built to mirror his 1970 SS Chevelle muscle car, for which he did a phenomenal job.
This customized watch began with a pair of photographs he provided me of the tank art (1st and 2nd) and, shown 3rd, its finished creation as a virtual comp. He had called us and wanted an innovative piece that would be timeless. He emailed me just two pictures and said “Steve, make me the baddest blue and black watch on the planet.”! So, that is what I did.”
CASE STUDY
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