Racing Team Club Watches – Steve Soffa
Idea Lab

Racing Team Club Watches

Racing Team Club Watches

Collectors Vision: To design a watch concept that incorporates team colors with a high tech look.

Idea Lab Concept: Design a virtual watch concept that had specific functions that a race team member would find useful, had sleek styling and expressed their brand message.

Case/Bracelet:         Two tone stainless steel

Dial Works:               Raised tension ring/markings

3D-raised Team Logo
Custom orange date display border
Custom orange chronograph hands

Movement

Chronograph:           Built-in stopwatch measuring time elapsed between two instances
Custom Date Display at 4 Oclock position


Bezel
Tachymeter:      A tachymeter is a type of watch complication used to measure the speed at which the watch’s wearer travels over a fixed period of time.

Buttons:
Custom orange Chronograph buttons

Racing Team Club Watches

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