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“Wizard” Custom Watch :: Design based on Collector’s Body Art

Steve Soffa:
“The Wizard” began as a body tattoo on the collector’s leg… One of my long-time collectors decided to get this Wizard tattoo on his calf, at the Sturgis bike rally. When he showed me, his creativity immediately flowed and he got excited about the possibilities. I reminded him that this artistic tattoo has now become an important part of his personal brand… so let’s keep building on that and create a magnificent timepiece that will depict your new artwork… And away we went, beginning with a rendering of the tattoo image as a piece of ‘line art’, in order to be able to create the timepiece in three dimensions.”

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THE PROCESS

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